The Oliviare project aims to redefine the life experience, starting with how you perceive it. This is an identity that celebrates the importance of building a visual universe to properly position the brand image in the minds of its consumers. In the Brazilian optical market, which is expensive and lacks sophisticated brands, it is common to see window-shopping behavior, with customers being more consequential than interested. We want Oliviare's consumers to personally identify with every detail, essence, and editorial chosen, in order to cater to a new niche of people who embrace performance, technology, and unconventionality.